Let me be honest, I’m only halfway through reading Nick Couldry’s article ‘Constructing a digital story circle: digital infrastructure and mutual recognition’. But, I know what I want to research for Media, Audience & Place, therefore I will put digital pen to digital paper now, while I am still filled with the spirit.
As usual, in an effort to be reflexive in the foundation and inspiration for my research I will submit two examples if I may. Which will also start some sort of narrative.
John Pilger filmed a documentary called ‘The War Behind the War’. The documentary exemplifies how during the Iraq War the commercial media in the UK, USA and Australia was complicit in creating a false identity for the allied forces by reporting propaganda and censoring what information was broadcast to the public. So the media was framed in a way that was not objective or balanced. And we are still experiencing the fallout from that in the form of Islamophobia as we were not allowed to feel compassion for the Iraqi people, or to see them as human.
Of the many outcomes of this misinformation is cultural identities being changed or upheld in both a negative and positive capacity.
My Dad lives in Tennessee, so you can imagine that when I visit from Australia, I’m something of a novelty. When I would go to shop or talk to people on the street, after the shocked “Oh my God! Where are you from?” I informed them that I was from Australia (Austria? No Australia), I would immediately be greeted with “OH! Just like in Crocodile Dundee”, yeah.
The phenomenon that I’m steering towards is the ability of television, film and other medias to create identities globally, real or imagined.
The Research Proposal
Taking this idea of media creating identities and making it specific to minority identities. Using peoples memories I would like to create a story circle with people from different minority communities. Using their their memories and experience of media overtime to create a narrative on how the portrayal or absence portrayal off the minority group affects them. Nick Couldry explains how, ‘Three main dimensions of a digital storycircle are explored: multiplications, spatializations (or the building of narrative around sets of individual narratives), and habits of mutual recognition.’Couldry (2013, p.1) I will do this by also including the experiences and memories of members of the dominant culture in relation to the media’s portrayal of minority cultures.
As part of the narrative existing data, such as the research study quoted below, will be used to supplement my small research project. I’ll be sourcing other projects from around the world with larger sample sizes.
Research findings using college students’ perceptions have consistently
shown that negative exposure to African American portrayals in the media
significantly influences the evaluations of African Americans in general (Ford,
1997; Mastro, & Tropp, 2004; Power, Murphy, & Coover, 1996). Other res-
earch has shown that Black depictions on television have an effect on view-
ers of all ages and of all races (Bryant & Zillmann, 1994; Dates, 1980). Punyanunt-Carter (2008, p.242)
The way minorities are portrayed on television, film and other media has changed over time is an important facet of research. The below study looked at white peoples reactions to watching black comedy, ‘Stereotypical television portrayals of African-Americans in a humorous context increase the likelihood that whites will perceive an African-American target person in a stereotypical manner.’ Ford (1997, p.266) So there are some very clear studies showing the impact of the portrayals of minorities on audiences.
This cartoon today is so offensive to me. But, it would be interesting to have the discussion with someone who has the capability relaying a history. It may even be interesting to make a compilation of scenes of television and film over time and have my subjects give their impressions of each one.
Looking at how violated do minority people feel in their own homes may be a point of discussion. Do they turn off certain music or advertising because of the portrayal of minorities? What do they let their children watch? Why? If they have white friends or family over, do they watch different things in order to not offend?
Given that this will be a small study I will have to make it smaller and more specific. I do think that affect of minority portrayals on media on audience identity or perception there of it is a worthy area of media research.
Couldry, N, Macdonald, R, Stephansen, H, Clark, W, Aristea, L, Aristea, F, 2015, ‘Constructing a digital storycircle: digital infrastructure and mutual recognition’, International Journal of Cultural Studies, p.p.1-29
Ford, TE, 1997,’Effects of stereotypical television portrayals of African-Americans on person perception’, Social Psychology Quarterly, vol.60, no.3, p.p.266-278
Punyanunt-Carter, NM 2008,’The perceived realism of African American portrayals on television’, The Howard Journal of Communication, vol.19, no.3, p.p.241-257